Skills & Competencies for Trade Show Director

Trade Show Director job profile

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JOB SUMMARY for Trade Show Director

Develops and directs the overall strategic planning, budget, and execution of trade shows and exhibitions.

JOB RESPONSIBILITIES for Trade Show Director

Collaborates with stakeholders, sales, and marketing to develop the business objectives, concepts, deliverables, and timelines of a show. Devises innovative solutions to enhance the impact of an event. Ensures detailed planning and execution of show and evaluates show outcomes based on established metrics for quality and attendance.

Trade Show Director SALARY RANGE

BASE 50%
$187,547
TOTAL 50%
$219,494
Job Level
M04
Job Code
SM15000419
Education/Degree
Bachelor's Degree
Reports To
Top Management

Trade Show Director Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Trade Show Director skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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9 general skills or competencies (Job family competencies) for Trade Show Director

1 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Enters data related to priced advertising materials, orders, and revisions to our database.
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Level 2 Behaviors
(Light Experience)
Collects and compiles marketing and advertising statistics.
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Level 3 Behaviors
(Moderate Experience)
Handles all promotional marketing materials to generate detailed branding.
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Level 4 Behaviors
(Extensive Experience)
Integrates core annual marketing and advertising programs for each assigned account to increase profit.
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Level 5 Behaviors
(Mastery)
Keeps abreast with the new trends and techniques in advertising to ensure business competitiveness and optimal growth.
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2 Job Family Competencies – Email Marketing
Proficiency Level -3
Skill definition-Sending out commercial emails to promote products or services while developing relationships with potential clients.
Level 1 Behaviors
(General Familiarity)
Describes the concepts and definitions of email marketing.
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Level 2 Behaviors
(Light Experience)
Gathers and compiles necessary information for the creation of email marketing campaigns.
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Level 3 Behaviors
(Moderate Experience)
Implements effective email marketing promotions to generate more leads.
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Level 4 Behaviors
(Extensive Experience)
Facilitates A/B testing on marketing emails to determine which type works best with our audience.
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Level 5 Behaviors
(Mastery)
Generates more leads by creating email marketing campaigns to promote our products.
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3 Trade Show Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Trade Show Director
Proficiency Level - 4
5 Competency for - Trade Show Director
Proficiency Level - 5

14 soft skills or competencies (core competencies) for Trade Show Director

1 Core Competencies – Planning and Organizing
Proficiency Level -5
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Documents best practices in planning and organizing work to address important tasks.
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Level 2 Behaviors
(Light Experience)
Discusses the positive and negative outcomes of planning and organization in the workplace.
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Level 3 Behaviors
(Moderate Experience)
Helps set up new practices to anticipate and address the needs of planning and organization initiatives.
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Level 4 Behaviors
(Extensive Experience)
Facilitates the adoption of advanced tools to streamline the process of planning and organization.
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Level 5 Behaviors
(Mastery)
Develops best practices in planning and organizing activities to improve organizational efficiency.
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2 Core Competencies – Coordination
Proficiency Level -5
Skill definition-Ability to plan, execute, and adjust job duties to achieve business goals.
Level 1 Behaviors
(General Familiarity)
Illustrates the abilities and competencies necessary for coordination.
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Level 2 Behaviors
(Light Experience)
Plans work schedules for a simple project.
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Level 3 Behaviors
(Moderate Experience)
Creates contingency plans to mitigate emergencies and prepare for most circumstances.
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Level 4 Behaviors
(Extensive Experience)
Develops working processes and detailed planning for a brand new project.
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Level 5 Behaviors
(Mastery)
Establishes measures to assess progress against the plan.
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3 Trade Show Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Trade Show Director
Proficiency Level - 4
5 Competency for - Trade Show Director
Proficiency Level - 5

Summary of Trade Show Director skills and competencies

There are 0 hard skills for Trade Show Director.
9 general skills for Trade Show Director, Advertising, Email Marketing, Event Management, etc.
14 soft skills for Trade Show Director, Planning and Organizing, Coordination, Performance Management, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Trade Show Director, he or she needs to be an expert in Planning and Organizing, be an expert in Coordination, and be an expert in Performance Management.

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